Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today’s markets. Strategic Market Management, 10th Edition emphasizes a...

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.     As ad agency creative director,...

Simple ways to strengthen any relationship With more than 10 million copies sold, The 5 Love Languages® continues to transform relationships worldwide. And though originally written for married couples, its concepts have proven applicable to families, friends, and...

BEFORE YOU WERE TOLD TO "LEAN IN," DR. LOIS FRANKEL TOLD YOU HOW TO GET THAT CORNER OFFICE The New York Times bestseller, which for 10 years has been a must-have for women in business, is now completely revised and updated. In this new edition, internationally...

When discussing being stuck in a "win-win vs. win-lose" debate, most negotiation books focus on face-to-face tactics. Yet, table tactics are only the "first dimension" of David A. Lax and James K. Sebenius' pathbreaking 3-D Negotiation (TM) approach, developed from...

In Negotiating Rationally, Max Bazerman and Margaret Neale explain how to avoid the pitfalls of irrationality and gain the upper hand in negotiations. For example, managers tend to be overconfident, to recklessly escalate previous commitments, and fail to consider the...

Louise L. Hay, bestselling author, is an internationally known leader in the self-help field. Her key message is: "If we are willing to do the mental work, almost anything can be healed." The author has a great deal of experience and firsthand information to share...

In his first book in two decades, Anthony Robbins turns to the topic that vexes us all: How to secure financial freedom for ourselves and for our families. “If there were a Pulitzer Prize for investment books, this one would win, hands down” (Forbes). Tony Robbins is...

The New York Times bestselling author of The 4-Hour Body shows readers how to live more and work less, now with more than 100 pages of new, cutting-edge content. Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and...

Basecamp founders Jason Fried and David Heinemeier Hansson explore the "work from home" phenomenon and show precisely how a remote work setup can be accomplished in Remote. The Industrial Revolution's "under one roof" model of conducting work is steadily declining as...

https://www.amazon.com/ReWork-Change-Way-Work-Forever-ebook/dp/B003ELY7PG/ref=sr_1_1?ie=UTF8&qid=1546497471&sr=8-1&keywords=rework+workFrom the founders of the trailblazing software company 37signals, here is a different kind of business book - one that...

A radical approach to getting IT projects done faster andcheaper than anyone thinks possible Software in 30 Days summarizes the Agile and Scrumsoftware development method, which allows creation of game-changingsoftware, in just 30 days. Projects that use it are three...