A warm welcome
Shirin Danesh
MIND Body soul + Business
You’re here for a reason
My guess is we've met in person, via someone you trust or you have seen some of my content in the digital land. However you got here, a warm welcome.
On this site (and whatever I put out in this world), I have one and only one intention. To share with you how I have become aware of a challenge in my life, how I have gone about solving it, and what I have learnt in that process.
Sharing that process helps you collapse the time!
I share my dreams, because many people have similar dreams or parts of our dreams. That’s how we make friends, that’s how a ripple effect gets started … and then a movement.
My purpose is to contribute to a more just and fair world.
Everything I do or don’t do is in service of that.
I actively look for and welcome new people into my life. People who are futuristic, care about people and the planet, and driven toward their goals.
Founder: Advantive Advisory
B2B AI-Powered Growth Firm
GTM
Advantive is a go-to-market advisory and delivery firm for established B2B service businesses in finance, fintech and tech, typically $1m to $20m in revenue.
Clients come to us with one or more of these problems:
a product stack that is outdated or priced wrong, AI in the wrong places or no place at all, a business that neither buyers nor AI can find, and a pipeline that stops the moment the founder does, or when referrals dry up.
We bring 20+ years of experience from inside large enterprises and Big Four consulting, and we use those methods to redesign and grow smaller businesses.
What we build is simplified, customised, and practical enough to implement and track.
Our approach is AI-powered, but always human-governed.
Our focus areas: Top line
Track 1 - Profile (Elevate)
Sharpening how the business and its leaders are seen, so they become the obvious choice for people and for AI.
→ Converting content, B2B content, not influencer material
→ AEO and GEO, the new shift in how buyers search and shortlist
Track 2 - Pipeline (Expand)
A lead generation engine that fills the sales pipeline on a schedule, direct and through partners.
→ High accuracy, signal-based prospecting and email outreach
→ Hyper-personalised LinkedIn outreach
→ Partner channels with VCs, M&A advisors and private equity firms
The aim
Predictable growth; without harming people and the planet. Maybe I should call it PPP Systems?
CREATOR of
Executive Elevate
My Signature Career Transformation Roadmap
In every industry there are people you meet who always seem to know how to get the high-profile roles. They have a way of getting what they desire that seems almost effortless.
They get headhunted.
Any team they join enjoys great success.
Their LinkedIn profile is covered with positive testimonials.
They command the highest fees, and they are comfortable negotiating their salary.
They’re fearless about quitting if the work is no longer aligned to their values or interests.
The most important thing, they seem confident and at ease with the moves they make in their professional life.
They glide!
I always wondered how?
In a quest to answer that question I’ve done a fair bit of research, learned, practiced, taught, and developed a framework, and then I turned all of that into a program.
It took me 14 years.
I created EXECUTIVE ELEVATE.
A strategic roadmap with three main characteristics:
It is personalised to you and your goals so you bring your uniqueness to life
You get fast feedback so you are not wasting time
It looks at your career considering all aspects of life so you're not one-sided
Mixology
In the creation of this program, I’ve combined various concepts of leadership, business management, product development, cognitive behavioural psychology, new age spirituality, philosophy, social media marketing, executive branding, sales principles, and physical training.
For one promise and one promise ONLY:
Making you the obvious choice for leadership positions: Making you head-huntable
[In 2025, I stopped offering executive coaching.]
[Please rotate Your phone]
SOME OF
The companies I have worked for & with
During my 20s-30s, I changed jobs so often and so many different companies, countries and industries that my parents used to think I was getting fired every six months.
Sometimes, I worked at two jobs at the same time or consulted on the side.
They couldn’t comprehend why I’d change so much.
My mum is a university dean with 35 years of the same office, same faculty, same everything.
I stopped telling them about my movements.
At work, I was always either the youngest of my peers, because I had the experience level of a 50-year-old professional.
Or the oldest, because who suffers through learning video editing for social media platforms when “experts” are 20 years younger?
One thing was consistent: I often was the highest-paid person at the table. I was unapologetic about negotiating more, or leaving.
I wanted to maximise my experience and return on my efforts, and I did.
Writing 3 books, in one summer. Pre-AI.
Level Up
From unseen to sought after – Unspoken lessons for becoming highly valued among your network with integrity.
LAND
Insider strategies to tap into 80% of the unadvertised job market and land a higher-profile role.
LEAD
Drive a meaningful change with your
name on it. Even without formal
authority.
Speaking + Workshops
Years of facilitating workshops for senior managers, executives, and teams with really different backgrounds and expertise in corporate taught me: How not to be boring, be to the point and get people “Activated” – not just inspired!
My Signature Talk
They own the position, you own the career
Workshop
Collapse the time to the top
Insider Strategies to access 80% hidden job market
[Please rotate your phone - 60s video]
[Watch this 60 second video]
By the time you read this, I probably have developed new talks and workshops. Can’t help it!
My philosophy of life
On deeper and more meaningful topics, I know there is more to life than business ventures. Though I’ve resigned, it is my passion, and I officially own it. I also admit my passion is not the best conversation for the dinner table. I learnt that in a hard way.
One thing I know is that I am clear about my purpose in life:
To contribute to creating a more just future for everyone. There is a lot of injustice going on in this world.
And everything I do, my businesses, my workshops, my interactions … all are in the service of above!
Here are the thoughts I’ve subscribed to
For beautiful eyes, look for the good in others; for beautiful lips, speak only words of kindness; and for poise, walk with the knowledge that you are never alone. – Audrey Hepburn
Never be a spectator of unfairness or stupidity. Seek out argument and disputation for their own sake; the grave will supply plenty of time for silence. -Christopher Hitchens
Elegance is an attitude – Karl Lagerfeld
And now …
I believe … life is not a marathon; it is a series of sprints – Learn how to define the beginning and end of each.
I believe … in life by design – Very existentialism of me!
And I’ve decided when I die, they will say, I mean, I hope they say, she was kind and generous, did some good stuff and lived her life to the fullest.
Love
Shirin Danesh
My philosophy of life
On deeper and more meaningful topics, I know there is more to life than business ventures. Though I’ve resigned, it is my passion, and I officially own it. I also admit my passion is not the best conversation for the dinner table. I learnt that in a hard way.
One thing I know is that I am clear about my purpose in life: To contribute to creating a more just future for everyone. There is a lot of injustice going on in this world.
And everything I do, my businesses, my workshops, my interactions … all are in the service of above!
Here are the thoughts I’ve subscribed to:
For beautiful eyes, look for the good in others; for beautiful lips, speak only words of kindness; and for poise, walk with the knowledge that you are never alone. – Audrey Hepburn
Never be a spectator of unfairness or stupidity. Seek out argument and disputation for their own sake; the grave will supply plenty of time for silence. -Christopher Hitchens
Elegance is an attitude – Karl Lagerfeld
And now …
I believe … life is not a marathon; it is a series of sprints – Learn how to define the beginning and end of each.
I believe … in life by design – Very existentialism of me!
And I’ve decided when I die, they will say, I mean, I hope they say, she was kind and generous, did some good stuff and lived her life to the fullest.
Love
Shirin Danesh
See you somewhere in this world
virtual or in-person
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